
Tap Into The Power of Who You Really Are
Discover I Am, a transformative guide to uncovering your hidden Identity code and create sustainable shifts in your world.
4.9 ✭✭✭✭✭ 10k+ sold
Meet I Am: Rewriting the Story of You
I Am is a guide to uncovering the hidden identity shaping your reality. Through Identity Work, a powerful method developed by Anya Lincoln, you’ll learn how your unconscious “I am” statements create the patterns, blocks, and experiences in your life.
When you shift who you believe you are, everything changes. This book shows you how to reconnect with your true self, break free from old cycles, and create a life that reflects who you really are.

Anya Lincoln
Anya Lincoln is a teacher, guide, and the creator of Identity Work, a fast, direct, and life-changing approach to personal transformation. With a voice that blends metaphysical insight and grounded practicality, Anya helps people remember who they truly are beneath fear, conditioning, and doubt.
Her work has helped thousands break cycles of anxiety, depression, relationship struggles, and creative stagnation, all by starting with one powerful question: Who are you?
Start Your Journey—Free
Get a free guided audio inquiry from Anya to begin uncovering your Identity beliefs. Start creating change from the inside out.

"If it's in my way, it's in me." — Anya Lincoln
About Identity Work
Identity Work is a powerful method of inquiry that helps you uncover the unconscious “I am” statements shaping your reality. It reveals how the beliefs you hold about who you are quietly influence your thoughts, relationships, and life experiences. By working at the level of identity, real transformation becomes possible without endless searching, fixing, or healing.
Go Deeper with Identity Work
One-on-One Session with Anya
Anya offers a very limited number of one-on-one sessions. These sessions are two hours long and cost $250. Each session is a combination of teaching, coaching, and guidance. While we can often make significant progress in a single session, the outcome depends on the individual client. There is no guarantee that all goals will be achieved in one session. For issues that may require ongoing work, Anya highly recommends working with Will or another certified Identity Work Practitioner. To check Anya’s availability, please email here.
Will McGreal’s Private Coaching
Anya’s trusted referral. Will has not only been by Anya’s side since the conception of Identity Work, but he is also the first coach fully certified in the Identity Work approach. Will brings years of experience and sharp insight into Identity patterns, helping clients create rapid change. He has been a practicing intuitive counselor for over 35 years. Will offers both Zoom and in-person sessions. Reach out to him here.
Live Zoom Events and In-Person Events
Join Anya and the Identity Work community for online workshops, Q&A sessions, and group work.
In-Person Retreats
Step away from daily distractions and immerse yourself in transformational work within a safe and sacred space.
Practitioner Certification Program
Ready to go all in? Train to become a certified Identity Work Practitioner and guide others through their own healing and transformation.
Real Stories, Real Shifts

A welcome resource
“Insightful, well written… with examples guiding you through investigating your own behavior, and how you may change your perspective. A welcome resource in my library.” – C.B.

My new bible
“Your book is my new Bible. It is a TRUE game changer.” – G.R.

I uncovered what was hidden
“I feel so much freedom in this journey now. I uncovered what was hidden from my awareness. Thank you for this amazing book and your videos!” – S.Z.

Stunning!
“This is stunning—raw, intimate… weaving between the voice of the mind and the voice of the soul. A soul-storm on the page.” – Anonymous

The truth about myself
“I am barely through chapter 7 and I feel like the truth about myself that I have uncovered has done what years of therapy failed to do… Absolutely ASTOUNDING. Everyone needs to hear/read this book.” – Audible Reviewer
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